Donate My Plate Social Campaign.

This social campaign was created to raise awareness for our chosen cause, Feeding America. For every photo taken and posted to social with the hashtag #DonateMyPlate, Virgin Mobile donated one meal to Feeding America.

Playing with your food may not be fine dining appropriate, but for this project I was able to combine my love of hand lettering with a unique way to get our message across. The campaign was incredibly well received for the social impact and the fun creative.