Oak Trace Campaign.

Originally we positioned Oak Trace’s campus-wide expansion as a bold new expression of suburban Chicago senior living.

This campaign was an evolution of that messaging and design. By moving the messaging forward, we delivered a consolidated campaign that speaks to the new opportunities ahead, while honoring the down-to-earth roots of this special Downers Grove community. Our goal visually was to highlight the newest expansion renderings, as well as lively and active senior lifestyle photography.